Sell on easy mode with the power of storytelling.
A storytelling masterclass that helps you sell your work in a way that feels natural, honest, and effective.
Most people sell by stacking endless facts and benefits.
You know the rhythm. Bullet point after bullet point. Feature lists longer than the pitch itself. A polished deck that nobody will remember on Friday afternoon.
The harder you push the facts, the more your buyer leans back. They nod politely. They say they will think about it. Then nothing happens. The deal stalls and you cannot work out why, because every single point you made was true.
What is missing is the emotional connection.
Buyers do not decide with a spreadsheet. They decide with a feeling and then they reach for a spreadsheet to justify it. If you do not give them the feeling, no amount of feature comparison will move them.
A good story does that work for you. It puts the buyer in the scene. It shows them a future they want to live in. It gives them permission to say yes.
Story builds trust. It makes your message stick.
People remember stories roughly 22 times better than they remember facts. A story sneaks past the part of the brain that argues and speaks straight to the part that decides.
That is what this masterclass teaches. Not vague advice about being more authentic. Five concrete story patterns you can use tomorrow, with templates and examples for each one.
Taught by Steve Rawling
Steve is the author of Storyteller Tactics, the bestselling Pip Decks deck used by tens of thousands of people to plan presentations, pitches, and proposals.
He has taught storytelling at Google, Meta, Rolls Royce, and Disney. Before that he spent 25 years at the BBC as a video journalist learning what makes an audience lean in or look away.
Introducing
The Stories That Sell Masterclass
A 60-minute video walkthrough of the 5 selling stories every founder, consultant, salesperson, and creator should have in their back pocket. Plus a downloadable workbook so you can build your own version of each one as you watch.
Watch in one sitting or break it into 10-minute chunks.
Story patterns you can use the same day you learn them.
Workbook with templates and worked examples.
Why storytelling matters now
Every market is louder than it was five years ago. Buyers are tireder, more distracted, and more sceptical. They have seen every framework, every guarantee, every bonus stack. They have heard the same promises a thousand times and they are immune.
What still cuts through is a specific human story told well. A customer who was stuck. A problem you took seriously when nobody else did. A small moment of insight that changed the outcome.
By the end of this masterclass you will know how to find those moments in your own work, shape them into stories, and use them without sounding rehearsed.
What students say
12 unedited quotes from people who took the masterclass.
“I closed a deal that had been stalled for months. Well worth it, 10/10.”
“As an introvert who hates selling, this is a gamechanger.”
“Charles' Dragon Slayer framework is the best bonus ever.”
“The investment pays for itself after your first successful presentation.”
“Honestly, it is such a relief to finally have a system that works.”
“Invest in yourself. They're really worth it.”
“After applying the frameworks, we secured more investment than expected.”
“Now I have a system that guides me through the process.”
“Buy It. It'll be well worth your purchase and will pay dividends.”
“Steve's teaching style is like watching a master chef reveal secrets.”
“My conversion rate went from 20% to nearly 50% in just two months.”
“These have changed my life.”
After completing the masterclass you will be able to:
- ✓Open any sales conversation with a story that earns attention in the first 30 seconds.
- ✓Turn a dry product feature into a memorable customer moment without exaggeration.
- ✓Handle objections by reaching for the right story rather than arguing with logic.
- ✓Close with a story that helps the buyer picture life on the other side of yes.
- ✓Build a small library of go-to stories you can pull from forever.
What is inside the workbook
Example tactic
Movie Time
One of the five tactics inside the masterclass is called Movie Time. It is the most reliable way to handle a buyer who is sitting on the fence.
You ask them to picture a Friday afternoon, six months from now, after they bought your thing. What is happening? What is no longer happening? Who notices? You walk them through the scene one detail at a time until they are living in it.
By the time they snap back to the present, the question is no longer whether to buy. The question is how soon they can get started. Steve breaks down exactly how to set up the scene, which details to lean on, and which traps to avoid.
Key topics covered
- The Simple Sales Story structure
- Rags to Riches transformation arcs
- Movie Time future-pacing
- POPP for proposals and pitches
- Story Hooks that earn the first 30 seconds
- How to find stories already inside your business
- Shaping a true story without exaggeration
- Handling objections with stories
- Writing stories for proposals and emails
- Building a personal story library
What this masterclass is not
It is not a replay of the Storyteller Tactics card deck. The deck covers 54 storytelling prompts across pitches, presentations, and speeches. This masterclass goes deep on the 5 patterns specifically built for selling.
It is not generic storytelling advice. No instructions to be more vulnerable. No three-act-structure film theory. Every minute is tied back to selling your work.
It is not a course in manipulation. Every tactic here works because the story is true. The masterclass teaches you how to find the true story and tell it well, not how to invent a flattering one.
You do not need to be a natural storyteller
Storytelling is a craft, not a gift. The reason some people seem born to it is that they grew up around the patterns and learned them by osmosis. The patterns are the same ones in this masterclass.
Bring a real customer, a real product, and an hour. You will leave with at least one story you can use in your next sales conversation.
What happens when you master selling with stories
Sales calls start to feel less like negotiations and more like conversations. Prospects start finishing your sentences for you. Deals you used to chase start closing themselves because the buyer already pictured the outcome before you sent the proposal.
That is the compounding effect of telling the right story at the right moment. Once it clicks for you, it never goes back.
5 premium bonuses
Only included with the Premium package.
Jolt to Jackpot Workbook
A 16-page 3-part framework for turning a single moment of insight into a story your prospect will remember a week later.
Crafting Stories Without Customers
A mini video plus 3 fill-in-the-blank templates for the founder selling something with no case studies yet.
Case Study Ebook
Real cross-industry examples broken down line-by-line so you can see how each story does its work.
Testimonial Cheat Sheet
A 6-page PDF of the exact questions to ask a happy customer so they hand you a story you can re-use in sales calls.
Dragon Slayer Framework Video
A 30-minute video on the Dragon Slayer structure for pitching ideas and writing proposals that get said yes to.
Choose your package
Both packages include the full 60-minute masterclass and workbook with lifetime access. Premium adds all 5 bonuses.
How is this different from Storyteller Tactics?
Storyteller Tactics is the card deck. 54 prompts that cover the full surface of storytelling, from presentations to keynotes to company values. It is the toolbox.
This masterclass is the focused course. Steve takes 5 of those tactics, the ones specifically built for selling, and goes deep on each one with worked examples, templates, and on-camera walkthroughs.
If you already own the deck, this is the next step. If you do not, this is the fastest path to using storytelling in a sales context without needing the full deck first.
The 5 bonuses, in detail
Bonus 1: Jolt to Jackpot Workbook
A 16-page 3-part framework for turning a single moment of insight into a story your prospect will remember a week later.
Bonus 2: Crafting Stories Without Customers
A mini video plus 3 fill-in-the-blank templates for the founder selling something with no case studies yet.
Bonus 3: Case Study Ebook
Real cross-industry examples broken down line-by-line so you can see how each story does its work.
Bonus 4: Testimonial Cheat Sheet
A 6-page PDF of the exact questions to ask a happy customer so they hand you a story you can re-use in sales calls.
Bonus 5: Dragon Slayer Framework Video
A 30-minute video on the Dragon Slayer structure for pitching ideas and writing proposals that get said yes to.
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